Resume
Work & Volunteer
Experience
March 2023 - Present ·
Marketing Manager
Intertidal LA
Marketing Agency
Hermosa Beach, California, United States
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Led internal and external meetings across the agency
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Managed a team of copywriters and designers
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Set project timelines and managed the development of creative materials
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Analyzed data and worked with my team to achieve optimal KPIs
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Ensured satisfaction and maintained positive relationships with clients
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Conceived client marketing strategy and brand direction
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Managed project budget constraints
Directed client photoshoots
Clients:
Nectar Allergy, H2O Hermosa, Skuna Bay Salmon, Chhabria Real Estate, California Plumbing
Sep 2021 - March 2023
Marketing Account Coordinator
The Coast Creative
San Diego, California, United States
- Collaborated with clients and team members to plan, forecast, and report on all active and upcoming projects while managing outcomes against a set of defined business goals and KPIs
- Curated shot lists, mood boards, and directed photoshoots
- Strategized copy and content for clients on Instagram, Facebook, Twitter, and Tik Tok while planning out monthly calendars on Sprout, Later, and Planoly
- Facilitated partnerships with influencers to promote brand awareness
- Managed e-commerce, user engagement, email marketing, and monthly and quarterly reports
Clients:
Brownie Brittle, Keep A Breast, Rouge Los Angeles, Hotel Lulu Anaheim, El Tianguis, and others
May 2019 - Aug 2019
Marketing Analytics & Brand Specialist
Inland Homes · Internship
Tampa, Florida, United States
- Recruited by CEO
- Created and ordered hundreds of print and digital marketing materials
- Trained coworkers to use their marketing software most efficiently
- Analyzed inefficiencies in data processing and proposed creative solutions
- Developed innovative solutions to enhance customer experience
- Promoted to the primary contact for marketing materials, signage, and CRM software
- Optimized internal workflow by creating and distributing ongoing project lists
- Collaborated with all teams regularly to ensure details in materials were up to date
Aug 2019 - Mar 2020 ·
Chapman University Chapter President
Eye to Eye National
Orange, California, United States
- Selected by manager to serve in chapter president role
- Crafted messages to 20+ mentors with the goal of their continued training and
development
- Led 40+ mentors and mentees through year-long art curriculum
- Educated 20+ mentees about their learning differences
- Managed weekly meetings by utilizing numerous organizational platforms
Education
2017 - 2021
Chapman University | B.A. Strategic and Corporate Communincation
During my time at Chapman University I earned my B.A. in Strategic and Corporate Communication with an emphasis in Marketing by completing projects such as a rebrand of Anaheim Whitehouse Wedding complete with a fully functioning website and served as the Rethink Campaign Messaging Team Leader where I led a 3 week social media campaign to increase Adderall abuse awareness.
Visual Communication Design
Complete Mock Rebrand of Anaheim Whitehouse Wedding
- Conducted research on the company
- Created a persona doc
- Designed a new logo with variations
- Developed a new color scheme
- Assigned new fonts to the brand
- Created a fully functional website
Message Design 2
Rethink Campaign Messaging Team Leader
- Led a 3-week social media campaign to increase Adderall abuse awareness
- Created a 21-day social media post schedule
- Sent out daily internal agendas
- Communicated daily with PR, Research, and Event teams
- Represented my team during meetings and presentations
- Reached 2.2k people via Facebook and Instagram posts
- Produced 1.8k post engagements on Facebook and Instagram
- Promoted the Rethink pledge, resulting in 264 participants
July-August 2016
Ringling College of Art and Design | Pre-College Program, Advertising & Graphic Design
My interest in marketing and visual design began in high school when I was selected to attend the prestigious month-long Ringling College of Art and Design Pre-College Program where I studied advertising and graphic design. This program rendered me proficient in the Adobe Suite and experienced in creative direction.
Here I created a marketing campaign for Purell where I executed the following:
- Conducted market research
- Product design
- Directed photoshoots
- Designed advertisements
2014-2017
Tampa Preparatory School | High School Diploma
President of Environment Club
- Created messages
- Organized events
- Recruited members
Tampa Prep Swim and Dive Team Manager
- Created spreadsheets
- Organized and distributed schedules and event information
- Managed swimmers at events
Co-Founder of Saint Peter Claver Alliance
- Tutored & mentored students
- Established a relationship between schools
- Connected students to scholarship opportunities