About Me

My interest in marketing and advertising began in high school when I was selected to attend the prestigious month-long Ringling College of Art and Design Pre-College Program where I studied advertising and graphic design. Here I created a marketing campaign for Purell. Working alongside my team, I had my hand in all parts of the campaign- from conducting market research to product design to directing photoshoots to designing advertisements in Photoshop. This program rendered me proficient in the Adobe Suite and experienced in creative direction.

I began my professional career when the owner of Inland Homes recruited me to be their Marketing Analytics Strategist. I revitalized and organized their marketing department by analyzing consumer marketing data, implementing CRM software, and training their department to use said software to ensure the future success of the company. 

 

During my time at Chapman University, I earned my B.A. in Strategic and Corporate Communication with an emphasis on Marketing by completing projects such as a rebrand of Anaheim Whitehouse Wedding complete with a fully functioning website and served as the Rethink Campaign Messaging Team Leader where I led a 3-week social media campaign to increase Adderall abuse awareness.

Out of college, I was hired at The Coast Creative where I operated as the lead point of contact for all matters specific to my six assigned accounts and worked with clients and team members to plan, forecast, and report on all active and upcoming projects.  I managed outcomes against a set of defined business goals and KPIs. In this role, I served as the project manager,  brand partnership manager,  influencer manager, social media manager, designer,  and copywriter. 

All of this led to me being recruited for my current position where I serve as Marketing Manager at Intertidal LA. I am a key leader within the organization.  I communicate daily with clients, manage the agency's copywriters and designers, set project timelines, and conceive client marketing strategies and brand direction.